Driving Efficiency for 150K+ Insurance Advisors with a Modern Sales Super App

Business Opportunity

Super App for Enhancing Advisor Productivity

The client is one of India’s leading insurance providers, offering a diverse portfolio of products such as health, motor, home, and travel insurance. With a focus on customer-first services, they use technology to deliver seamless insurance experiences and remain committed to creating innovative solutions for different customer groups.

They encountered challenges in catering to varied advisor requirements across recruitment, onboarding, lead management, personalized sales, and support. In addition, tracking performance and revenue lacked efficiency, impacting overall advisor productivity.

To address these needs, we built a Sales Super App designed for over 150K insurance advisors. The platform simplifies workflows across claims, renewals, quotes, and performance monitoring, while offering actionable insights that help advisors improve efficiency and maximize earnings.

The Challenge

• Varied Advisor Needs: Requirement for a unified digital platform to serve 150K+ advisors with diverse workflows.
• Recruitment and Onboarding Gaps: Absence of robust features to streamline recruitment and onboarding processes.
• Weak Lead and Source Management: Limited capabilities for referrals, lead tracking, and source management.
• Lack of Personalization: No automated tools to support personalized sales journeys or dynamic quote generation.
• Policy and Claim Management Issues: Difficulties in handling policy issuance, claims, and overall policy operations.
• Service and Support Limitations: Inadequate functionality to provide end-to-end advisor assistance.
• Poor Data Insights: Existing systems failed to deliver actionable insights on advisor performance, revenue, and earnings.

Our Solution

Leveraging our expertise in building robust and scalable super apps on Google Cloud, Niveus recommended adopting the Google Cloud stack to design a tailored Sales Super App for insurance advisors. The objective was to streamline client workflows and drive greater operational efficiency.

The final solution emerged as a comprehensive super app functioning as a single platform for advisors. It enables claim management, renewals, quote issuance, and performance tracking, while offering actionable insights to enhance productivity and earnings. Delivered under tight timelines, the project required three dedicated teams working in parallel across multiple modules.

The technology stack was built for scalability and reliability, featuring Google Kubernetes Engine (GKE) for container orchestration, Cloud Armor for security, and Cloud Composer for orchestrating data workflows. Cloud SQL Postgres underpins transactional processing, while Google Analytics and QlikSense deliver real-time insights for decision-making. The front end was developed using Flutter and ReactJS, while the back end was powered by Node.js and Spring Boot microservices. This modular microservices architecture ensures smooth policy issuance, integrated KYC and payment processing, and real-time visibility, resulting in improved scalability, efficiency, and advisor performance.

Results

• 27,000+ App Downloads: Strong adoption across iOS and Android within the first six months.
• 4.5/5 User Rating: Positive reception reflected in consistently high satisfaction scores.
• 39,000+ Web Logins: Steady engagement through frequent use of the web platform.
• 400,000+ Home Page Visits: High interest demonstrated by substantial traffic to the app’s home interface.
• 40,000+ Active Loyal Users: Growing retention with a dedicated base of regularly engaged users.
• Industry Breakthrough: Recognized as the first solution of its kind in India’s insurance sector, now serving as a benchmark for other insurers.

Power of Partnership

At Niveus, we brought together strong domain expertise and advanced technology to create a scalable solution tailored to the client’s needs. With proven experience in building resilient super apps on Google Cloud, we managed the end-to-end delivery—covering architecture, development, integration, and continuous support. Despite the project’s complexity and tight timelines, we ensured a smooth and timely launch to market.

By understanding the unique challenges of the insurance sector, we built a solution that delivers measurable business outcomes. Our focus on innovation and future-ready technology positioned the client to stay ahead of industry shifts. This commitment to quality and agility was recognized when the client honored us with the “Best Partner in Agility” award in 2023.

Benefits of Building a SuperApp

• Streamlined User Experience: A super app consolidates multiple services and functionalities into a single platform, providing users with seamless access to various tools and services, reducing the need for multiple apps.
• Increased Engagement: By offering a wide range of integrated services, SuperApps drive higher user engagement, as customers are more likely to return to a single app that meets their diverse needs.
• Enhanced Customer Convenience: Super apps provide users with everything they need in one place, from managing tasks to accessing services, creating a more convenient and time-saving experience.
• Improved Operational Efficiency: For businesses, super apps optimize internal workflows by consolidating various functions, streamlining processes, and enhancing overall operational efficiency.
• Data-Driven Insights: By integrating various services, super apps collect a wealth of data that can be analyzed to generate valuable insights, helping businesses improve decision-making and tailor offerings to customer preferences.