Case Study

Seamless Cloud Transformation with AWS to GCP Migration

Client – Bobble.ai

150

milliseconds or less latency achieved

99.95%

success rate for the APIs

87%

reduction in infrastructure provision & scaling time

15%

reduction in overall cost

aws-to-gcp-migration

Business Opportunity

AWS to GCP Migration

Bobble AI is an AI-powered conversational media platform that enhances communication experiences through personalized and expressive content. Known for its smart keyboard app, Bobble AI offers features like contextual predictions, multilingual typing, and customizable stickers and GIFs. 

The platform integrates advanced AI technologies to drive user engagement and support businesses with data-driven insights and monetization opportunities. The client wanted to improve the performance of their smart keyboard app by reducing latency and optimize infrastructure cost. They aimed to adopt a scalable cloud platform with advanced features to support this innovative solution.

Niveus proposed migrating Bobble AI’s backend applications and services to Google Cloud, ensuring a seamless transition with minimal latency and no business disruption. Leveraging its expertise in GCP’s storage and database solutions, Niveus aimed to reduce overall costs while delivering a secure migration process with near-zero downtime for data and services. Additionally, Bobble AI expressed interest in exploring Niveus’ ongoing cloud operations services for enhanced support.

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The Challenge

  • Rising costs associated with the existing cloud environment strained operational budgets.
  • Scalability limitations restricted their ability to meet growing user demands effectively.
  • Increased latency impacted the overall customer experience, leading to potential user dissatisfaction.
  • The need for a more efficient and flexible cloud infrastructure became critical to support their expanding platform.

Our Solution

Niveus partnered with Bobble AI to successfully migrate their backend applications from AWS to Google Cloud Platform (GCP), creating a more scalable and robust infrastructure for the Bobble AI Keyboard. The team ensured a smooth transition by setting up staging and production environments tailored to Bobble AI’s needs, using configuration details provided by their team. This migration improved performance, reduced costs, and enabled advanced features to better serve their growing user base.

Key components of the solution included optimized routing with a Global Load Balancer, enhanced security with Cloud Armor, Google’s managed web firewall, for added protection, faster content delivery via Google’s Content Delivery Network (CDN) for faster load times, improved data management, streamlined CI/CD, and proactive monitoring for real-time event monitoring and alerts, while Google Cloud Logging centralized log collection for better visibility and faster issue resolution.

Faster Content Delivery

Results

  • 150 Milliseconds or Less Latency Achieved: Achieved optimal response times with minimal latency for all APIs.
  • 99.95% Success Rate for the APIs: Ensured high reliability and consistent performance across all API endpoints.
  • 87% Reduction in Infrastructure Provision & Scaling Time: Streamlined infrastructure provisioning, significantly reducing setup and scaling time.
  • 15% Reduction in Overall Cost: Successfully reduced operational costs while maintaining performance efficiency.
  • Enhanced Observability: Centralized logging with Google Cloud Logging improved visibility and reduced MTTR.
  • Granular Monitoring: Detailed metrics enabled better alerting, usage analysis, and cost optimization.
  • Seamless Migration: Migrated backend workloads from AWS to GCP without any major disruptions.
  • Improved Scalability: Built a more robust platform to support growth and deliver a better user experience.

Power of Partnership

Niveus’ success in delivering tailored solutions for Bobble AI is driven by its deep technical expertise, strategic approach, and commitment to customer success. Niveus’ ability to seamlessly manage cloud migrations stems from its extensive experience in navigating complex transitions, ensuring minimal disruption and maximum efficiency. With a focus on leveraging cutting-edge technologies like Google Cloud, Niveus crafts scalable and secure solutions that align with clients’ long-term goals. 

The company’s proactive approach to ongoing support and optimization ensures that clients, like Bobble AI, can continuously evolve and maximize the value of their cloud infrastructure. Niveus also excels in collaboration, working closely with clients to understand their unique challenges and tailoring solutions that are both effective and sustainable, ultimately driving superior performance and cost efficiency.

Benefits of Migrating from AWS to GCP

  • Cost Efficiency: Google Cloud offers competitive pricing, especially for storage and data services, leading to potential cost savings compared to AWS.
  • Scalability: GCP’s infrastructure is highly scalable, making it easier to accommodate growth without sacrificing performance.
  • Improved Networking: GCP’s global network infrastructure ensures faster data delivery and lower latency, enhancing user experiences.
  • Seamless Integration: GCP integrates well with other Google services, such as Kubernetes and BigQuery, making it easier to manage and deploy applications.
  • Strong Ecosystem: With strong support for open-source technologies, GCP allows businesses to leverage existing tools and software seamlessly.
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We’ve seen transformative benefits, including increased scalability and enhanced performance, facilitating a more effective approach for management and operations of Bobble AI’s backend applications. We’re grateful for Niveus’s exceptional service, which has been instrumental in achieving a milestone in our journey towards global expansion, setting us on a path with a more scalable and robust cloud infrastructure. The success of this project, underscored by accolades from the Niveus team, reflects our successful partnership and the bright future for Bobble.AI.

Kunal-Dawn-bobble-ai

Kunal Dawn

VP of Engineering – Backend, Bobble.ai

At a Glance

CLIENT

bobble-ai-logo

Bobble.ai

INDUSTRY

Digital Native

BUSINESS NEED

A scalable cloud platform with advanced features.

SOLUTION

Successfully migrated their backend applications from AWS to Google Cloud Platform (GCP), creating a more scalable and robust infrastructure for the Bobble AI Keyboard.

RESULTS

  • Improved Scalability
  • 150 Milliseconds or Less Latency Achieved
  • 99.95% Success Rate for the APIs
  • 87% Reduction in Infrastructure Provision & Scaling Time
  • 15% Reduction in Overall Cost 
  • Enhanced Observability
  • Granular Monitoring
  • Seamless Migration

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