From Legacy to Leading Edge: Revolutionizing Mobility via a Digital Renovation

Business Opportunity

A Scalable Platform for Seamless Customer Experience

The client is a prominent Indian multinational corporation that has a well-established presence in the personal vehicle sector. They offer a range of SUVs, electric vehicles, and sedans catering to various customer needs and budgets. The client primarily sought a scalable platform to ensure uninterrupted customer experience. They were facing steep challenges with their previous launches where their application was unable to scale to demand, leading to recurrent crashing. The existing app also lacked user management features and detailed booking processes, prompting the need for a comprehensive solution enabling end-to-end tracking and communication across various channels.

Niveus helped to build a comprehensive solution that caters to both existing owners and potential buyers. This innovative app simplifies vehicle ownership with features like easy booking management, delivery tracking, and streamlined document submission, reducing paperwork and enhancing convenience. Additionally, it facilitates seamless service appointment booking, offers roadside assistance, and extended warranty options, providing users peace of mind and heightened security. By leveraging technology to improve customer engagement and satisfaction, The client aims to strengthen brand loyalty and differentiate itself in the competitive automotive market.

Technical Challenge

Need for Guidance on Best Practices

The client recognized the importance of leveraging best practices to maximize the efficiency of their implementation. They sought guidance to optimize their approach and streamline processes effectively, ensuring they could fully capitalize on the solution’s capabilities.

Opportunity for Cloud Development and Deployment Expertise

Recognizing the potential of cloud technologies, the client aimed to enhance their expertise in cloud development and deployment. By investing in this area, they aimed to unlock the full potential of scalable solutions, ensuring seamless performance and reliability to deliver a robust platform for their users.

Our Solution

The client had a monolithic .NET application on Azure handling post-delivery vehicle tasks. To enhance the user experience and support post-booking features, we transitioned to a microservices architecture. This shift enabled independent scaling, easier management, and seamless addition of new features without disrupting existing ones, boosting flexibility and adaptability.

Using an agile methodology, we prioritized modules based on business needs, starting with the highest priority. We identified epics, features, and stories, breaking down the work into short, testable deliverables. This iterative approach ensured efficient development aligned with business requirements.

The solution utilizes a cutting-edge tech stack for top-tier performance, scalability, and security. Native Android and iOS frontends ensure a seamless user experience, while a Java Spring Boot backend with an MS SQL Database provides robust data management. Key Azure components like Azure Repository, VM, Container Registry, AKS, Redis Cache, Event Grid, and Service Bus streamline operations and enhance responsiveness.

The automated deployment pipeline ensures quality and security. Azure API Management secures API traffic, while AKS‘ autoscaling and private endpoints guarantee reliable microservices deployment. Nginx ingress controller and Linkerd service mesh optimize traffic routing and observability, with Logic Apps automating notifications.

This stack ensures high availability, security, and scalability, delivering an exceptional user experience and efficient management.

Results

• Onboarding: Successfully onboarded 45,308 users on the app.
• Post-Delivery Engagement: The user base increased to 186,084 post car delivery, actively utilizing features like documents and roadside service.
• Document Upload Feature: Developed a new document upload feature, resulting in 20,788 KYC documents uploaded through the app using the third-party service, Karza.
• App Store Rating: Achieved an impressive App Store rating of 4.4 out of 5.
• Service Bookings: Facilitated 79,343 service bookings for cars in the first 6 months through the app.
• Monthly Active Users: Reached 181,000 monthly active users.
• Weekly Active Users: Maintained 66,000 weekly active users.

Benefits of Application Development with Niveus

Niveus brings several benefits to both the client and their customers:

1. Improved Transparency: The ability to track the vehicle’s journey increases transparency and trust between the client and their customers. This transparency builds loyalty and strengthens the brand’s reputation.
2. Enhanced Customer Satisfaction: Providing real-time updates on the vehicle’s journey and streamlining the document verification process significantly improves end-customer satisfaction. Customers feel more informed and empowered, leading to a positive overall experience.
3. Time and Effort Savings: The hassle-free document verification process saves time and effort for both customers and the IT team. With instant verification and feedback, users no longer need to go through multiple upload attempts, reducing frustration and improving efficiency.
4. Anticipation Building: Sending exciting features and videos through notifications builds anticipation among customers, and creates a sense of excitement and engagement till the time the vehicle arrives. This anticipation enhances the overall ownership experience.
5. Efficient Resource Utilization: Optimizing resource utilization ensures a smooth deployment process. This efficiency translates into cost savings and accelerated time-to-market for new features.

Overall, these implementations contribute to a more seamless and enjoyable ownership experience for the client’s customers, strengthening brand loyalty and competitive advantage in the market.

Power of Partnership

Collaborating with Niveus played a pivotal role in facilitating the client’s digital transformation journey. Our strategic partnership and consultative approach proved instrumental in seamlessly transitioning the client’s legacy systems to a modern, cloud-based infrastructure. Leveraging our expertise, the client embraced cutting-edge technologies and agile methodologies, optimizing their operations and enhancing customer experiences. By implementing advanced DevOps practices and automating processes, the client accelerated their time-to-market and achieved operational excellence. Our collaborative efforts empowered the client to focus on core business objectives while we navigated the technical complexities, ensuring a smooth and successful digital transformation.