Transforming Investor Engagement with a Revamped Digital Platform

Business Opportunity

Revamped App for Enhanced User Experience

The client is a leading player in India’s mutual fund industry, managing assets under management (AUM) exceeding ₹3.2 trillion as of September 2024. With a network of over 2,200 advisors and a robust digital presence, the Asset Management Company (AMC) serves a diverse investor base nationwide.

Despite its market leadership, the AMC faced challenges in driving investor engagement on its digital platforms. An outdated user interface and limited usability hindered seamless portfolio management, reducing investor satisfaction and interaction. Addressing these challenges presented a significant opportunity to enhance digital accessibility, streamline transactions, and boost investor confidence.

Niveus revamped their mobile application’s front-end to improve navigation, usability, and accessibility, creating a seamless experience to drive higher traffic and engagement.

The Challenge

The client faced several obstacles in optimizing its digital platforms for investor engagement:

• Fragmented Integration: The investor mobile app lacked seamless connectivity, leading to an inconsistent user experience.
• Portfolio Management Issues: Managing and transacting mutual fund portfolios efficiently posed technical challenges.
• User Engagement: A complex interface and limited ease of use hindered user engagement and satisfaction.

Our Solution

Niveus Solutions successfully revamped the front-end of the client’s investor application. The new implementation enhances the ease of managing investors’ mutual fund portfolios and streamlines access to various types of content. The application features a unified login system, allowing investors to seamlessly access the client’s mobile services with a single user ID. This integration enables investors to conveniently engage with and invest in the client’s mutual fund schemes, improving overall user experience and engagement.

To address the client’s challenges, the hybrid mobile app was developed using Flutter and FlutterFlow for seamless functionality across Android and iOS. Backend services, built on Node.js and hosted on Azure Kubernetes Service (AKS), ensure scalability and reliability. Static content is stored in Azure Blob Storage and delivered via a Cloud CDN and Azure Load Balancer for fast and consistent access. API calls are managed through the client’s Azure APIM, with encryption protocols safeguarding data. 

Jenkins enables secure CI/CD pipelines, while digital Customer Due Diligence services like Aadhaar KYC and Video KYC streamline onboarding via trusted providers. Dynamic content is managed with Crafter CMS, and all REST API calls are secured with HTTPS. This solution enhances user experience, improves scalability, and ensures secure data handling, delivering a robust and user-friendly application for increased investor engagement.

Results

The implementation delivered transformative results, including: 

• Improved Portfolio Management: Easier management of mutual fund portfolios for investors.
• Seamless Access: Unified login system across the mobile app for a smooth user experience.
• Increased Engagement: Boosted investor engagement and transaction volume for the client’s mutual fund schemes.
• Enhanced User Experience: A simplified and intuitive interface, leading to better usability.
• Higher Investor Satisfaction: Greater investor satisfaction with a more convenient and efficient platform.

Power of Partnership

Our expertise in digital transformation helped the client to revamp the investor mobile application quickly, focusing on enhancing user experience and improving portfolio management. By leveraging innovative design and development techniques, we created an intuitive, scalable front-end solution tailored to the client’s specific requirements. 

We provided an end-to-end solution, from redesigning the user interface to integrating the unified login system, ensuring seamless access across the mobile app. With technical proficiency in FlutterFlow and cloud technologies, we delivered a robust, secure platform that significantly boosted investor engagement and satisfaction, contributing to the overall success of the project.

Benefits of Application Development with Niveus

Niveus’ expertise in application development can deliver many benefits for businesses looking to revamp their application, including – 

• Scalable Solutions: We build robust, scalable architecture to handle growing user demands and traffic.
• Seamless Integration: We enable unified login systems across multiple platforms for improved accessibility and convenience.
• Custom Solutions: Our development strategy is tailored to meet specific business requirements, ensuring a perfect fit.
• Advanced Security: With our strong focus on data security, we enable resilient encryption and secure API integrations.
• Faster Time to Market: Our efficient development processes ensure quicker deployment and faster time-to-market.
• Continuous Support: We implement ongoing maintenance and updates to ensure optimal app performance and user satisfaction.