Reduced TAT for Creating Brand-specific Marketing Assets with GenAI

Business Opportunity

GenAI-Powered Content Generation for Brand-specific Marketing

The client is an Indian multinational conglomerate with a diverse portfolio spanning 12+ industries. With a presence in over 36 countries, it generates an impressive USD 65 billion in revenue annually and serves more than 50 million customers worldwide. Renowned for its innovation, sustainability, and operational excellence, the group continues to shape industries and drive global impact. They aimed to transform their marketing process by streamlining the creation of brand-specific assets, gaining deeper insights into customer behavior, and ensuring consistent brand representation. 

Niveus Solutions built a GenAI-for-Marketing platform that automates the development, management, and publication of marketing content for five distinct brands. The platform offers custom campaign briefs, social media content creation, dynamic bulk emails, and a unified content review dashboard. This enhanced system features capabilities for generating text and images, scheduling and publishing content, managing social media activities, and integration with social listening tools, all within a unified MarTech environment.

The Challenge

Given the extensive range of brands under the client, their marketing team faced a few challenges that were hindering their marketing efficiency. They were looking to – 

• Streamline Processes: Automating time-intensive content creation to enable faster campaign rollouts
• Integrate Seamless Analytics: Connecting social media management and analytics tools for more insightful and data-driven decision-making
• Enhance Brand Consistency: Strengthening brand identity across platforms with unified and cohesive messaging

Our Solution

We developed a GenAI-powered marketing platform to automate end-to-end content generation, streamlining campaign creation for the client’s five distinct brands. Leveraging Google Cloud’s Vertex AI GenAI Models and BigQuery, the integrated Martech platform enables automation, hyper-personalization, and actionable data insights. 

It allows users to generate custom campaign briefs, brand-specific social media content, tailored images, dynamic bulk emails, and manage reviews via a unified dashboard. The platform ensures each piece of content reflects the unique identity of each brand, incorporating their specific logos, colors, tone, fonts, and style, accelerating marketing campaigns while maintaining brand consistency. 

The solution uses Cloud Storage to organize brand assets, while Cloud Run automates image processing and content workflows. Vertex AI GenAI Models (Gemini 1.5 pro) generate headlines and text overlays, tailored to the brand. Cloud Run and Scheduler manage and scale social media posting, with Pub/Sub enabling smooth service communication. Cloud Monitoring tracks performance, and BigQuery stores data from integrated sources like BrandWatch for social listening.

Benefits of Niveus’ GenAI-for-Marketing Solutions

At Niveus, we deliver the best-in-class GenAI solutions that transform industry standards and revolutionize business processes. The solutions bring several key benefits including – 

• End-to-end Automation: Simplify workflows by automating repetitive tasks, accelerating project deliveries
• Personalization at Scale: Create tailored content aligned with audience preferences and brand objectives  
• Seamless Integration: Combine AI-powered tools with existing systems for streamlined operations and improved efficiency
• Consistency Across Channels: Ensure uniform branding, maintaining logos, fonts, colors, and tone across platforms
• Scalable Solutions: Adapt to diverse industry needs and handle large-scale projects effortlessly  
• Data-Driven Insights: Leverage analytics to provide actionable insights for better decision-making and performance optimization  
• Improved Efficiency: Reduce manual effort, enabling teams to focus on strategy and innovation

Results

• Hyper-Personalized Content: Tailored content creation across five business units ensured brand relevance
• Reduction in Turnaround Times: Streamlined processes significantly, speeding up content delivery
• Reduction in Manual Effort: Automation minimized human intervention, boosting efficiency
• Enhanced Marketing Insights: Improved data integration provided a deeper understanding of campaign performance
• Faster Audience Analysis: Accelerated trend-spotting and audience insights for proactive decision-making

Power of Partnership

As partners, we brought our unique expertise in leveraging GenAI to transform marketing processes. The solution integrated seamlessly with the clients existing systems, automating workflows and enabling hyper-personalized content creation at scale. By combining advanced AI capabilities with tailored strategies, we helped the client enhance brand consistency, gain actionable insights, and accelerate marketing campaigns. With our end-to-end support and proven success in implementing GenAI solutions, we empowered their teams to unlock the full potential of AI-driven marketing.