Scalable and Resilient Platform for Traffic-Heavy Online Launches

Business Opportunity

Microsite For Launching the Scorpio-N

Mahindra & Mahindra, a global automotive leader, aimed to launch the Scorpio-N, its latest SUV and the first model designed for the global market. As a fully indigenous product, the launch of their flagship SUV had garnered significant attention. While traditional dealerships dominate vehicle sales in India, Mahindra’s previous launches revealed strong demand among tech-savvy consumers for innovative sales approaches.

Mahindra wanted to build a platform that could handle peak loads during the pre-booking and booking stage. The platform was meant for three categories of users – end-users, dealers, and the client’s sales/admin team. 

Niveus created a scalable microsite for pre-launch and booking, with an admin panel for managing applications and dashboards. We integrated PayU, Salesforce Marketing Cloud, and Google Analytics, offering data access via Cloud Pub/Sub and Excel downloads.

The Challenge

With their then-existing traditional approach, Mahindra encountered limitations such as:

• Scalability Issues: Conventional systems would struggle to handle high traffic during pre-launch and bookings, leading to slow performance or downtime.
• Manual Effort: Processes like tracking bookings, managing payments, and marketing campaigns would have required significant manual intervention, reducing efficiency.
• Static Infrastructure: Traditional setups lacked flexibility for auto-scaling, resulting in underutilized resources during off-peak times and potential overloads during high demand.

Our Solution

Niveus designed and deployed a scalable, responsive microsite to manage peak loads during the pre-launch and booking stages for end-users, admin teams, and dealers. An admin panel was implemented to oversee the launch application and provide access to dashboards and reports for data analysis. The system was integrated with PayU for payments, Salesforce Marketing Cloud for campaigns, and Google Analytics for tracking. Data captured in the system is accessible to external applications via Cloud Pub/Sub and can be exported as Excel files.

The front-end, built with ReactJS, enables streamlined development and deployment while delivering native-like performance across mobile and desktop platforms. The back-end leverages NodeJS for its microservice-based architecture, ensuring scalability and flexibility. The application is hosted on Google Kubernetes Engine (GKE), which supports auto-scaling, upgrades, and repairs.

Cloud Spanner serves as the transactional database, providing high performance and unlimited scalability, while Cloud Firestore is used for storing non-transactional data in a flexible, real-time format. Cloud Memorystore (Redis) is utilized to enhance application performance. The back-end employs REST APIs following Microservices Design Patterns for independently deployable services. Static content is stored in Google Cloud Storage and delivered via Cloudflare CDN using the Global Cloud Load Balancer.

Results

• 100,000 Vehicles Booked in 30 Minutes: Handled explosive demand, driving unprecedented booking volumes
• 25,000 Vehicles Booked in 30 Seconds: Instant engagement showcasing seamless scalability.
• 50,000 Concurrent Users: Handled 50,000 Concurrent users on the site, without crashes or lags.

Power of Partnership

Niveus brought deep expertise in developing scalable, responsive digital platforms, ensuring Mahindra’s systems could handle high demand seamlessly. Our proficiency in integrating advanced technologies, including payment gateways, CRM systems, and analytics tools, enabled efficient operations and real-time insights.

With strong capabilities in cloud infrastructure and microservices architecture, we provided a flexible and high-performing solution. Our experience in managing complex projects and delivering user-centric designs ensured that Mahindra could offer a modern, engaging experience while maintaining operational efficiency. Niveus’ technical expertise and innovative approach made us a reliable partner.

Benefits of Building a Microsite Platform with Niveus

• Scalability: The microsite developed by Niveus can handle high traffic volumes, especially during peak periods like product launches or promotional events, ensuring a smooth user experience without performance issues. 
• Personalized Experience: Microsites allow for highly focused content tailored to specific campaigns, products, or audiences, enhancing engagement and conversion rates. 
• Faster Deployment: Compared to full-scale websites, microsites are quicker to develop and deploy, enabling businesses to go live faster with targeted marketing initiatives. 
• Enhanced Branding: Microsites offer greater control over design and messaging, ensuring the brand’s story is effectively communicated in a way that aligns with specific campaign goals. 
• Better Analytics: With dedicated microsites, businesses can easily track and analyze user behavior, providing valuable insights to optimize marketing strategies and decision-making.