A Super App developed in partnership with the Government of India to Disseminate Information for Public Consumption
About the Client
Axis My India Limited is India’s foremost Consumer Intelligence Company, which believes in fueling data-driven decision-making. Axis My India has revolutionized the field of election polling with an accuracy rate of over 94%, and its research model is a Harvard Business School case study. With diversified offerings including but not restricted to psephology, consumer research, and the people empowerment platform ‘a’, Axis My India has a physical presence in 700+ districts and can mobilize engagement with all 250 million Indian households immediately. The company has a Vision – ‘To Connect and Resolve Problems of All 25 Crore Indian Households’.
With a massive boom of the internet and smartphones, Axis My India wanted to empower citizens with authentic information and solutions based on their needs and aspirations. They wanted to provide a centralized platform that could consolidate various communications channels and offer a single channel for all the crucial information related to GOI’s new initiatives, schemes, job postings, surveys, and grievances. To pursue this goal, AMI sought a technology partner to help them develop a resilient platform with all the necessary information for public consumption. Axis My India aimed to develop a citizen-centric mobile app to provide information on career opportunities, social assistance schemes, day-to-day utilities, and healthcare.
The main challenge was developing a resilient and scalable platform encompassing information from various sources. The app should be able to scale and incorporate new features that might be required in the future. The platform has the humongous responsibility of performing when a massive number of Indian citizens access it, with the number of concurrent users reaching millions.
Niveus and Axis My India carried out a series of brainstorming sessions to understand the requirements and scale of the app to be developed. Considering its previous success in developing highly resilient and scalable super apps for different large businesses, Niveus recommended developing this app on Google Cloud Platform. The objective was to equip the desired app with the scalability and reliability that come with GCP, helping Axis My India easily meet the growing demands of its expanding user base.