Propelling a Successful Launch with Resilient Cloud Tech

Business Opportunity

Resilient Launch Platform

The client is a prominent Indian multinational company that operates in the automotive, aerospace, agribusiness, and several other sectors. Founded in 1945, it has grown to become one of the largest manufacturers of automobiles in India, particularly known for its SUVs, tractors, and commercial vehicles. After multiple successful launches with Niveus, the client was again looking to leverage the successful online booking platform developed by Niveus to launch their new and highly anticipated model. 

Niveus went beyond simply implementing the online booking platform for the launch. We revamped our online booking platform by upgrading all resources to the latest versions. We upgraded machine types to a more cost-efficient model, resulting in significant cost savings for the client. The enhanced admin dashboard now supports near real-time application configuration management. As a result, we processed 1,76,000 vehicle bookings within the first 60 minutes, efficiently handling heavy traffic without any technical issues.

The Challenge

The client anticipated a surge in traffic due to the immense popularity of the present model and lucrative launch offers. There was concern that excessive load could crash the website, affecting sales. Therefore, the booking platform needs to be designed to handle this traffic seamlessly while maintaining overall performance. Our primary goal was to improve the experience for the client and their customers by streamlining the platform and enhancing performance with revamped features.

Our Solution

For the launch, we built a robust launch portal that allows users to pre-book the vehicle while availing lucrative discounts and offers. We updated and redeployed the existing microsite to effectively manage peak loads during the pre-launch and booking phases. The admin panel was further enhanced for launch management and data visualization compared to previous launches and now supports near real-time application configuration management. The solution was integrated with PayU for seamless payment processing, Salesforce Marketing Cloud for targeted marketing campaigns, and Google Analytics for performance tracking. Data was made accessible via PubSub, allowing for efficient data retrieval and facilitating downloads in Excel format. 

Niveus Solutions developed a highly scalable system with code optimized from the ground up to integrate seamlessly with the designed infrastructure. The application and infrastructure were optimized to manage very large traffic volumes. The platform was built using a microservices architecture, incorporating a combination of serverful and serverless technologies for maximum flexibility and efficiency. With comprehensive logging mechanisms in place, observability was ensured, providing detailed insights into the performance of each feature. Robust security measures were implemented to eliminate potential threats; connectivity between microservices, databases, and cache was ensured for seamless performance.

The application was designed to allow the enabling or disabling of specific features, as well as modifications in functionality, without impacting the customer experience in real time. The infrastructure was built to scale horizontally, including the database, which could scale without performance degradation. Load testing was conducted over an extended period to verify the system’s ability, which was able to manage 30,000 transactions per second (TPS) with an average response time under 400ms without any issues. This long-duration testing ensured the system could handle sustained high traffic without breakdowns, guaranteeing reliability under heavy loads.

The front-end application is built on ReactJS, providing a single code base for easier development and native-like performance across mobile and desktop. The back-end, developed with NodeJS, ensures scalability and flexibility through a microservice-based architecture. Hosted on Google Kubernetes Engine (GKE), the infrastructure supports auto-scaling, upgrades, and repairs. Cloud Spanner serves as the transactional database for high performance and scalability. Additionally, Cloud Memorystore (Redis) is used for extreme performance, and REST APIs are designed with Microservices Design Patterns for independently deployable services.

Results

• 1,76,000 Vehicle Bookings Within the First 60 Minutes: Seamlessly handled an impressive volume of bookings in the first hour, showcasing platform scalability.
• Improved Resilience and Reliability: Ensured uninterrupted operations with enhanced system reliability and fail-safes. The platform can handle up to 30,000 transactions per second (TPS) with an average response time of under 400ms.
• Reduction in Server Usage: Achieved significant efficiency with optimized server usage.
• Ensured Brand Trust and Loyalty: Boosted customer confidence with a smooth, glitch-free experience, reinforcing trust in the brand.
• Enhanced Data-Driven Decision Making: Empowered the client with real-time insights to make informed, data-backed decisions.

Power of Partnership

Our enduring partnership with the client played a pivotal role in the success of their launch. With our extensive expertise in cloud infrastructure and development, we were able to deliver a robust solution tailored to their needs. We offered strategic guidance that equipped the client to tackle various challenges along the way. Our ability to adapt to evolving requirements was vital for achieving success. Moreover, our unwavering commitment to high-quality results aligned seamlessly with the client’s objectives. Our customer-centric approach also led to effective recommendations for improvements and a significant cost-reduction strategy, further enhancing the overall project outcome.

Benefits of Utilizing the Niveus-Built Launch Platform

Enhanced Customer Experience: With Niveus’ expertise and the robust capabilities of the launch platform, the client can deliver a personalized and seamless booking experience for customers, significantly boosting satisfaction and fostering brand loyalty.

Increased Operational Efficiency: By reusing and updating existing infrastructure and integrating advanced tools, Niveus streamlines processes, enabling the client’s teams to collaborate more effectively and focus on delivering exceptional results.

Strengthened Brand Engagement and Trust: Developing the launch portal with Niveus ensures consistent brand messaging and transparency throughout the booking process, reinforcing customer relationships and trust in the client’s offerings.

Scalability for Future Growth: The platform’s design accommodates peak loads and can adapt to evolving market demands, allowing the client to stay relevant and competitive in an ever-changing automotive landscape.

Business Continuity Assurance: Niveus’ focus on resilience and Google Cloud’s robust infrastructure guarantees the client uninterrupted operations, ensuring that the booking process remains smooth even during high-traffic events.