100,000 Mahindra Scorpio-N Booked
First-of-its-kind Platform Based on Google Tech Stack
About the Client
Mahindra, a leading global automotive manufacturer, was looking to launch its latest product under the SUV segment. Mahindra Scorpio-N was the newest model in their series, their first in the SUV segment, and the first one built to enter the global market. This model gained more popularity, primarily because it was a completely indigenous product by an Indian manufacturer.
Like in many markets, in India, the primary channel for vehicle sales remains traditional dealerships. However, Mahindra’s past launches have revealed an intense desire among tech-savvy Indian consumers for a unique sales experience similar to what they have grown accustomed to with numerous other products.
Challenge: Mahindra desired to build a scalable and responsive microsite to handle peak loads during the pre-booking and booking stage. The expected number of concurrent users was projected to be around 50 lakhs. The platform was meant for three categories of users – end-users, dealers, and the client’s sales/admin team.
Opportunity: After considering the need for a stable app that can endure massive amounts of data and traffic, Niveus suggested building an app using Google Cloud with deep linking features to enable marketing-driven user acquisition and analytics. The app will feature quota-based dynamic price updates and the total number of units for sale during the launch window, integrated with Payment Gateway (PayU) as well as e-mail, SMS, and WhatsApp for alerts.